Digital can help MSMEs to get effective marketing and management: Gadkari

Nitin Gadkari, Union Minister for MSMEs said that MSMEs can get effective marketing and management by leveraging digital and appropriate software.

Union Minister of Micro, Small and Medium Enterprises, Nitin Gadkari said that digital adoption can make the MSME community transparent, time-bound and result-oriented.

To avoid delays and red-tapism adopting digital and marketing is important.

Gadkari said, “The e-market is the future of India. Already e-commerce companies like Amazon and Alibaba are doing an excellent job in this field. Today a lot of small companies who have started their marketing potential are doing excellent business. Considering all these factors, we need to take the help of digitalization to make our marketing effective.”

Gadkari was speaking at Microsoft India’s Virtual Summit – Building Resilient Future Summit, Gadkari said that the digitalisation important and applicable from marketing, manufacturing process to digitalisation in government systems.

MSMEs need to convert their management systems into a digital one. He added, “Presently, a lot of MSMEs are using lots of different types of software but they may not be appropriate. It is time for the technology experts to find a common solution for the problems faced by MSMEs from which they can be largely benefited.”

According to Gadkari, MSMEs contribute 30% of GDP growth of the country and they constitute around 48% of country’s exports and have created 11 crore jobs and are additionally capable to employ 5 crore more people.

He added the most important agenda currently is to strengthen development of MSMEs in rural, tribal and agricultural areas and 115 aspirant districts and these are areas where GDP contribution is negligible. Therefore, there’s a need to create more per capita income and GDP growth in these areas.

Technology and digital adoption can improve economies of scale for MSMEs and help them expand in rural, agricultural, tribal and forest areas.