Six major trends MSMEs need to look for to recover in B2B e-commerce

B2B e-commerce and Micro, Small, and Medium Enterprises (MSMEs) may collaborate and access a bigger consumer base for trained and transnational exchange, according to Ronak Chirpal, CEO of Nandan Terry.

MSMEs employ 11 crore Indians, accounting for 29% of India’s GDP. In 2021, rebuilding MSMEs’ financial velocity will be crucial to giving an impetus to GDP growth rate.

There are an enormous number of challenges lying ahead of the MSME sector for hammer growth and cash upon expansion. Let us have a close look on key trends to be watched out in B2B e-commerce, which may rejuvenate the MSME sector in the country:

Adoption of new technology: The reason behind low technology penetration is the elevated total cost of ownership (TCO). The circumstance will alter considerably in 2021 due to the government’s Rs 8000 crore Bharat NET and FFTH policies that will provide low-cost broadband connectivity in more than 1.5 lakh gram panchayats across the country. B2B e-commerce criteria build themselves on cloud-hosted invitations that are scalable and thus extend a high degree of operating and financial influence. Cloud dressings from B2B e-commerce platforms drive multiple agreements and automate various functions.

Sales and Distribution Growth: The covid-19 pandemic wreaked havoc on MSME sector and underlined the importance of online sales channels, reflecting how offline and manual sales can be hampered merely in a few days. Not only the production, but also the supply chain is severely impacted, creating large gaps. The Indian government has provisioned Rs 2.3 lakh crore for 5G nationwide optic fiber network to bridge this gap and expedite MSME-B2B e-commerce partnerships. The digitally enabled SMEs can generate 50% more revenue. B2B e-commerce players will provide cost-effective and smooth digital interface to customers in manufacturing.

Scope of Smooth Expansion: During the pandemic, a number of MSMEs shifted to essential items from the non-essentials. Others could not due to the high cost of expansion and more dependency on offline routes. The governments’ Credit Linked Capital Subsidy and Technology Up-gradation scheme, aiming to move technology in the MSMEs rampantly, amidst the recovery path may change the game. Digital business expansion will slash up to two-third expenses.

Deep Market Penetration: Offline mediums have limited customer reach, with dissatisfactory numbers and limited growth. With B2B e-commerce, MSMEs can reach a wider consumer base, about 75% more. B2B e-commerce platforms will facilitate MSMEs to infiltrate wide into distant locales  where OEM customers have confronted multiple challenges.

Finance Issues:The MSMEs starved for the payments during the pandemic. Government’s measure ensured the payments within the 45 days, but the sector needed immediate relief via credit sources, providing a strong flow of finances. Institutional lenders balanced their NPAs and balance sheets, to optimize their bottom line. B2B e-commerce platforms with data analytics built alternative risk assessment models, and rescued them.

Self-reliant MSMEs: The Indian MSME sector is highly dependent on imports . It is time to make self-reliant homegrown enterprises with robust production, strong supply chain, cost efficiency and safety. B2B e-commerce platforms aim to unlock their real potential and unleash the zeal within. It will incorporate to build stronger, superior and competitive businesses at domestic and global level, safeguarding traditional values and ensuring true potential utilization.

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