CAIT has tied up with DPIIT to rope in millions of mom-and-pop stores or kirana shops to digital commerce. The e-commerce portal will be promoted by Startup India and Invest India.

Copy: Confederation of All India Traders (CAIT), the biggest traders body in India will be finally launching its own e-commerce portal called BharatEMarket in October.

CAIT said in a statement  “In line of aligning physical trade with ecommerce, the CAIT is all set to launch its e commerce portal Bharatemarket in October.”

In May 2020, CAIT had tied-up with the Department for Promotion of Industry and Internal Trade (DPIIT) to loop in millions of small retail stores or kirana shops in the country to digital commerce.

The traders body said the platform is going to be very different from the private e-commerce platforms and will focus on retailers and customers.

The portal has been promoted by Prime Minister Narendra Modi’s Start-up India and Invest India along with All India Consumer Products Distributors Federation and small business lender Avana Capital. The marketplace aims to compete with incumbent players like JioMart, Amazon, Flipkart, Big Basket and Grofers.

CAIT claims it has a list of 7 crore traders and nearly 40,000 trade associations it will represent under the phygital model.

It adds, “Marketplace will bring your neighbourhood stores closer to you – just a click away. Simply order on BharatEMarket and get served by those you have trusted for years and even generations.”

In May, the traders body had announced the marketplace will not charge commissions and fees from sellers even as orders will be delivered at zero cost or not charge a delivery fee.

The body did a pilot testing programme in Prayagraj, Gorakhpur, Varanasi, Lucknow, Kanpur, Bengaluru initially and later expanded to 90 cities.

If executed properly this could be a game changing development for the micro enterprises and retail traders.